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Brand campaigns saw a ROAS of 22.5, $25,500 in revenue from $1,100 in spend and a 37.3% CTR. ROAS climbed to 7.9, while generic campaigns generated $9,400 in revenue at a ROAS of 2.96. This end-to-end structure makes them suitable for founders who need both strategic and executional support. Going […]
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Remarketing campaigns are highly targeted and effective at driving conversions and sales. These ads can appear on various platforms, including social media (reels or posts), streaming services such as YouTube, and websites. These ads are designed to reach a wide audience and are often used to generate leads, build brand […]
15 best things to do in Fez + photos
Iraqi-born architect Alaa Said, who studied at the Oslo School of Architecture (AHO), has spent more than two decades restoring Fez’s historic houses. Below, in a centuries-old courtyard, visitors work on small looms under the patient guidance of an artisan. At Riad Laaroussa or Dar Bensouda, hammams fill with orange […]
Fez Perfecting the last mile, one delivery at a time
Perched on the Zerhoun hill, this white village is a major pilgrimage site and home to the tomb of Moulay Idriss I, founder of the Idrissid dynasty. This ancient Roman capital bears witness to the region’s rich history, and is a not-to-be-missed excursion for understanding Morocco’s ancient roots. Less than […]
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