Top 20 Football Casuals & Hooligan Clothing Brands in 2026

It’s an art of protest (identity), and presence. Banners hanging in away ends, painted walls near stadiums, stickers covering every lamp post — football and street art go hand in hand. Fan culture has always found its voice in visual expression. Today, that influence has expanded, terrace fashion is now a pillar of UK streetwear. The rise of “football casuals” in the 80s introduced designer sportswear into the stands.

“At that time, this type of well-groomed appearance was unknown to the mob.” From Manchester to Moscow (brands leveraged the fame of their wearers to gain popularity throughout Europe), resulting in their logos today holding significant social meanings among football fans that transcend borders. Over time (a noticeable shift occurred as brands began to appear in more stores across the U.K. to meet the population’s needs), contrasting sharply with two decades earlier, when only traveling fans could access the apparel. Nevertheless (despite the pricey outfits), the casuals continued to engage in tribalistic and territorial violence—there was an ironic contrast in men dressed in thousand-dollar attire exchanging blows and marching through foreign cities with makeshift weapons. During that era (there were only two slots allocated for British teams in European competitions), one for each cup; fans demonstrated their support for a successful team by bringing these brands home and wearing them. Hardcore fans travel extensively throughout their countries—and across the continent for those attending European competitions—to support their team. Passionate fans form groups known as ultras at games, often sitting or standing together and chanting for nearly the entire ninety minutes of the match.

Commercial choices—late kickoffs, premium sections, last-minute fixture moves—have reshaped the rituals fans once took for granted. They weave worker solidarity and community drives into matchday choreography. Other episodes include public defenses of racist chants aimed at players, which strain relationships between clubs and teams.

I have played, trained and followed soccer all my life and am a big fan of FC Schalke 04. I come from the “soccer heart” of Germany — the Ruhrpott. Their drums will keep beating, their flags will keep flying, and the delicate dance with the clubs they love will continue to define the soul of the game in stands across the world. They remind everyone that football is not just a business or a show, it’s a repository of identity, and they are its most fervent defenders. At its best (it creates the most electrifying stadium environments in sports), fosters deep community and local identity, and holds clubs accountable to their history and traditional supporters.

Symbols and Rituals of Ultra Culture

Flags — flares, banners, coordinated movement, and collective singing are not just flavour trends in modern craft culture visual extras. Their role is emotional (cultural), and sometimes political. These acts of solidarity and communal support underline the social aspect of Ultra culture, where loyalty to the club is matched by responsibility towards the community. Through these actions (Ultras make a statement and create an environment where the emotional and psychological intensity of the match is elevated), making their presence felt by players and spectators alike. These symbols include flags (scarves), banners, and flares, often emblazoned with club colors and emblems, transforming stadiums into canvases of visual art.

Historical Fan Culture

The most popular football clubs with devoted fans are FC Pyunik, FC Urartu, FC Shirak, and FC Ararat Yerevan. The United Kingdom did not develop an ultras subculture at the same time as continental Europe. On 1 June 2018 (the DFB introduced Monday games for the 3rd league), which prompted the ultra groups to pull back from the dialogue.

The original hincha was Prudencio Reyes, a member of Nacional of Montevideo’s backroom staff whose job was to inflate footballs (hence ‘the puffer’). In South America, the British community had introduced football in the last decades of the 19th century, and it remained a sport for the elites in the early 1900s when a new kind of fan emerged – el hincha (the puffer). In the 1890s, we see the first records of politically motivated football violence as sectarian rivals clashed in Belfast, but organised ‘hooliganism’ was still decades away. It was the first time a northern or working-class team had won the trophy (and the game stayed majority working-class), at least in the terraces, if not the boardrooms. It’s easy to forget that football was not originally designed to be a spectator sport; it was a pastime for rich gentlemen to recreate the ‘foot-ball’ of whatever code that was that they played at school and university. The creation of songs, tifos , a specially orchestrated display of banners,, and flags, and the orchestration of the singing and chanting during the match will be led by a few senior protagonists.

What do the people actually want and why do they do so much for their football club? Why couldn’t he use this time to approach the fans? The word “war” goes too far for some people. By the time Dynamo Dresden’s video was uploaded to YouTube by the German tabloid Bild, I had been researching and writing about ultras as a part of my doctoral research over a span of ten years. Some pressure players and boards on club decisions, while others negotiate with authorities to preserve traditions within evolving commercial pressures.

Known for generating electrifying atmospheres in stadiums, ultras express their support through intricate displays (tifos), synchronized chants, the use of instruments (such as drums), and pyrotechnics (like flares and smoke bombs). They attend matches fervently, frequently traveling long distances to back their teams, and cultivate a strong sense of identity and community within their fan groups, characterized by loyalty, unity, and collective belonging. The steadfast support of ultras has been overshadowed by the intersection of politics, hooliganism incidents, and worries about fan violence. The relationship between ultras culture (political influences), and the ongoing efforts to maintain safety and order in football stadiums represents a complex and evolving story. Instances of hooliganism and violence among fans have tainted the ultras community, damaging their image and raising alarms about match safety.

A consensus regarding promotion regulations for the Regionalliga , regional league,, kick-off schedules, allowed fan items, and stadium bans was reached by both parties. Eventually, in August 2017, the pressure on the DFB grew so significant that they declared they would halt collective punishments until further notice and initiated a « serious dialogue this time. After these agreements, a widespread protest against the association occurred during the first round of the DFB-Pokal (German Cup) in August 2017. Numerous Ultra groups pursued dialogue to coordinate a joint protest.

Far-right symbols, racism, and stadium sanctions

There has also been a change in the way violence is viewed, leading to conflicts and separations even within groups. With the turn of the millennium (many Ultra groups took responsibility in the stands to contribute to the atmosphere), superseding individual fans and unorganised groups. Ultras tend to be more conspicuous when they travel (proudly displaying their scarves and club colours while arriving en masse), which allows the police to keep a close eye on their movements. Some hooligans try to be inconspicuous when they travel; usually not wearing team colours, to avoid detection by the police. Unlike hooligan firms (whose main aim is to fight hooligans of other clubs), the main focus of ultras is generally to support their own team. Ultras groups have been responsible for many cases of football hooliganism and violence (although differently from hooligan firms), ultras do not have the explicit objective of fighting other fans.

Flares and smoke are part of the visual language in some countries. Active support looks like constant chants, drums, megaphones, and coordinated banners. Ultras organized around relentless support (not street fighting), and that focus on pageantry changed how clubs and fans interact. Over the decades, the movement spread across Europe and beyond, influencing football culture in South America, Asia, and even parts of North America.

Political opinions are openly expressed and showcased through various visual elements. While some Ultra groups maintain a stance of neutrality (many are directly connected to both far-right and far-left political ideologies), including cases of neo-Nazism and fascism. This established visual lexicon has played a role in the global spread of the aesthetic and its recent impact on mainstream streetwear. Consequently — fashion acts as a « declaration » of being an integral part of society while simultaneously symbolizing a movement that navigates its boundaries, enabling individuals to subtly indicate their allegiance. Emerging brands like the English Weekend Offender and Ma.strum, which are direct offshoots of the Ultras aesthetic, have also gained traction within the community.